Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.
In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend.
So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.
This course has a required passrate of 75% and a duration of at least 80 minutes.
- An Introduction to Facebook
- Setting up a Facebook Brand Page
- Administrating your Facebook Brand Page
- Adding Content to your Brand Page
- Custom Applications
- Getting People to your Brand Page
- Facebook Advertising
- Getting Website Traffic from Facebook
An up-to-date web browser
Up to date video drivers and media players
Memory of at least 1Gb RAM
Broadband download speed of at least 3Mbps